We take your personal data seriously and process it in accordance with applicable laws, including the laws of the United States and Ukraine, and where applicable, the laws of the European Union.
Data Processing
When you visit our website, place an order, subscribe to our updates, or request discounts, we may collect certain information such as your name, email address, phone number, and shipping address.
Additionally, we may store information related to your selected products, order details, order dates, and payment status/dates.
We use this data for the following purposes:
• Processing your orders and delivering our products to you.
• Communicating with you about your order and customer support requests.
• Sending you newsletters, updates, and special offers (where permitted and/or with your consent).
• Providing discounts and running promotions.
• Improving our website, compiling analytics, and ensuring website security (including information such as your IP address and pages visited).
Data Controller
The data controller responsible for processing your personal data is:
LoveUnder
Email: support@loveunderlingerie.com
Mailing address (Ukraine): available upon request
Sharing Your Data (Service Providers)
For operational purposes, we may share your personal data with trusted service providers who process data on our behalf and under our instructions, such as:
• Email marketing services (e.g., Mailchimp), if you subscribe to marketing communications.
• Payment providers that process payments securely.
• Shipping and logistics providers that deliver your orders.
• Analytics providers (e.g., Google Analytics) to understand website usage.
• Advertising/marketing partners (e.g., Meta Pixel) to measure ad performance and show relevant offers (where enabled).
These providers process your data in accordance with their own policies and applicable laws.
Collection of Personal Information (More Detail)
When you visit the website, we collect certain information about your device and your interactions with the website, as well as information necessary to process your purchases. We may also collect additional information if you contact us for customer support.
Device Information
Purpose of collection: to load the website accurately, to analyze website usage, to improve performance, and to maintain security.
Source of collection: collected automatically when you access our website using cookies, pixels, tags, and similar technologies.
Examples of data collected: IP address (or part of it), browser type/version, device information, time zone, cookie identifiers, pages/products viewed, and how you interact with the website.
Order Information
Purpose of collection: to fulfill your order (including production, payment processing, shipping and delivery), provide order confirmations, communicate with you, provide customer support, and to help prevent fraud.
Source of collection: received from you when you place an order.
Examples of data collected: name, billing/shipping address, email address, phone number, and payment status (note: payment details are processed by payment providers).
Legal Basis for Data Processing
The grounds for processing your personal data may include:
• Performance of a contract (e.g., processing and delivering your order).
• Your consent (e.g., marketing communications where consent is required).
• Legitimate interests (e.g., customer support, website security, fraud prevention, improving our services), where such interests are not overridden by your rights.
• Legal obligations (e.g., accounting, tax, and compliance requirements, where applicable).
Data Retention
We retain personal data only for as long as necessary for the purposes described above, including to comply with legal, accounting, and tax obligations.
In general:
• Order-related data may be stored for the period required by applicable laws and for handling returns, disputes, and chargebacks.
• Marketing data (e.g., newsletter subscription) may be stored until you unsubscribe or request deletion, unless a longer period is required or permitted by law.
Your Rights
Depending on your location and applicable law, you may have the right to:
• Request access to your personal data and obtain a copy of it.
• Request correction of inaccurate or incomplete data.
• Request deletion of your personal data (where applicable).
• Object to or restrict certain processing (where applicable).
• Withdraw consent where consent is the legal basis for processing (this does not affect processing already carried out).
• Request information about recipients with whom your data is shared.
To protect your privacy, we may ask you to verify your identity before responding to certain requests. We aim to respond within 30 calendar days, unless a different timeframe is required by law.
If you are located in the European Union/EEA, the UK, Switzerland, or similar jurisdictions, you may also have the right to lodge a complaint with your local data protection authority.
Automated Decision-Making
We do not engage in fully automated decision-making that produces legal or similarly significant effects using customer data.
Some of our service providers may use limited automated tools for security and fraud prevention (for example, detecting suspicious transactions).
Cookies
Cookies are small pieces of data saved by your web browser on your computer, mobile phone, or other devices.
Cookies may be used to:
• Enable core website functions (e.g., cart and checkout).
• Remember your preferences.
• Analyze website traffic and performance.
• Support marketing and advertising features (where enabled).
Most browsers automatically accept cookies, but you can change your settings. If you disable cookies, some website features (including checkout) may not function properly.
We may use the following types of cookies:
• Technical cookies (essential for website functionality).
• Functional cookies (remember preferences and settings).
• Analytics cookies (help us understand website traffic and usage, e.g., Google Analytics).
• Marketing cookies (support personalized advertising and marketing, where enabled, e.g., Meta Pixel).
Third parties may also place cookies through our website (for example, analytics or marketing tools). They process such data according to their own rules and policies.
Security
We value your personal data, and we take its processing seriously. We use appropriate measures to protect personal data and limit access to it.
Links
Our website may contain links to other websites or social media pages. We are not responsible for how those third parties process personal data. Please review their privacy policies.
Contact
If you have questions about this Privacy Policy or wish to exercise your rights, contact us at:
support@loveunderlingerie.com
